Headlines are, without a doubt, one of the most important elements in copywriting. As has been said countless times before, if you don’t get your visitor’s attention with the headline, the chance of them reading your copy is virtually none. But headlines (and sub-headlines) play a vital part in the copywriting process for reasons other ...…
Have you ever been to one of those sites that has obviously been written to get high search engine rankings? You know the ones… they have copy that sounds like this: “When you buy quality silver jewelry from us, you know your quality silver jewelry is of the highest quality because we only sell quality ...…
Buying Profiles for You and Your Clients You learned how to create a hierarchy for your values and how to elicit the most important values from your clients in Psychology of Persuasion. Knowing your client’s values and what their beliefs are is absolutely crucial to understanding how they think and why they will buy. Now ...…
You wouldn’t play tennis without a racquet, would you? The machine hurtled fuzzy green balls at me with a “fwoom, fwoom” sound every 10 seconds or so. I dodged most of them, but occasionally got pegged in the chest, stomach, or some place worse. “Fwoom, fwoom.” I was on the court. I was dressed in snazzy ...…
Article marketing is the fast lane to becoming a content creation machine. But first you need to get past a few common mistakes. Let’s take a closer look at 3 of the most common mistakes and what to do instead:…
Here are some particularly helpful tips for creating that endless flow of web content for your sites, blogs, articles and even emails or short reports. I’ll start by giving you a list of great places to find hot topics in your niche to inspire high quality web content. Writing topics that will attract visitors and ...…
To increase your exposure, nothing works better than a well written and focused press release. Media coverage provides wider visibility than most advertisements, is perceived as credible – unlike most advertising, and of course, media coverage is free publicity! Of course, the key here are the words ‘well written and focused’. Out of the hundreds ...…
One problem in copywriting I often see is the fact that the audience is not targeted for the offer. An untargeted, unqualified prospect won’t buy, no matter how good the copy is. Or at least, they will ask for a refund once they smell the coffee. But that’s not the topic I want to discuss……
Sometimes learning what not to do is as important as learning what to do. Copywriting is no exception. I oftentimes see copy that is well written, but obviously created by an amateur. How do I know? One or more of the following five mistakes was made and they killed the copy.…
It’s a term that’s used by virtually everyone involved with Internet marketing: target customer. You’ve heard it a million times. You may even be able to define its meaning. But, are you actually focusing on this target when you write copy, or are you missing the mark?…
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October 25, 2011
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