This was a very cool interview. Liked the way that Shannon was very straight forward and up front about all of the subjects covered. I especially appreciated the step by step coverage of how to write a press release. I found the tips that Shannon sprinkled on her content really improved its taste. I have visited her websites already. I am following her on Twitter (along with a few thousand others) and I have sent her a friend request on FB. I will be signing up to her list and look forward to receipt of the free kit as well as more great information on writing press releases in future. Thanks Shannon.
Chris Cobb
621 days ago
Yes, Gary. Shannon certainly gave us “just the facts, ma’am”! I also liked the cool tip that she gave about getting reporters to notice your press release.
Shannon Cherry
618 days ago
Thanks so much Gary! Glad you got something from my talk!
Shannon answered something I was puzzling over- how to use the free online PR sites effectively. I have a strategy now for maximizing them with getting the dreaded Google slap. Thanks Shannon, Karon and Chris!
Warmly,
Dina
Dina Eisenberg | PositivelyWed.com
Karon Thackston
619 days ago
Great to hear!
Shannon Cherry
618 days ago
Glad to have helped. It really is a misconception out there about those press release sites, huh?
This interview was loaded with insights. Shannon taught us why to send press releases as well as how to get them noticed. I enjoyed her style–she is very funny–and appreciated her illustrations.
Her paragraph-by-paragraph template of a press release explained why, and where, to put an opinion. AND whose opinion should grace that precious space.
Chris and Karon, you picked a winner in Shannon Cherry. Thanks!
Karon Thackston
619 days ago
Thanks Anita. I agree… Shannon knows her stuff!
Shannon Cherry
618 days ago
Thanks Anita. Glad you liked the topic – and thought I was funny. You know, I had a college biology professor who told funny stories about what we were learning… and I always remembered what he was saying as a result. I took his strategy for my own teaching because I know it worked for me!
Thanks – I thought this session was great. My only challenge is I live in a part of the world where the press tends to just reprint the press release, not actually use the information to write a story. This session led me to believe that I might, in a small way, be able to start changing that by contacting reporters personally. We’ll see. But even if I can’t use this information now, it’s useful for my future!
Karon Thackston
618 days ago
You can write the press release as a news story and submit it that way. A lot of small papers (and even larger ones that find themselves in a pinch) will sometimes run press releases as-is if they are well written.
Leave A Reply (14 comments So Far)
Gary Gray
621 days ago
This was a very cool interview. Liked the way that Shannon was very straight forward and up front about all of the subjects covered. I especially appreciated the step by step coverage of how to write a press release. I found the tips that Shannon sprinkled on her content really improved its taste. I have visited her websites already. I am following her on Twitter (along with a few thousand others) and I have sent her a friend request on FB. I will be signing up to her list and look forward to receipt of the free kit as well as more great information on writing press releases in future. Thanks Shannon.
Chris Cobb
621 days ago
Yes, Gary. Shannon certainly gave us “just the facts, ma’am”! I also liked the cool tip that she gave about getting reporters to notice your press release.
Shannon Cherry
618 days ago
Thanks so much Gary! Glad you got something from my talk!
Alexa Steele
621 days ago
This was great. I never knew there was so much to know about writing a press release. Thank you.
Shannon Cherry
618 days ago
Well I could go on about press releases for days… you just got the hour version. LOL!
Karon Thackston
619 days ago
I know! Soooo many people have it all wrong then wonder why their press releases don’t bring in any results. THIS is why
Dina Eisenberg|PositivelyWed
619 days ago
Shannon answered something I was puzzling over- how to use the free online PR sites effectively. I have a strategy now for maximizing them with getting the dreaded Google slap. Thanks Shannon, Karon and Chris!
Warmly,
Dina
Dina Eisenberg | PositivelyWed.com
Karon Thackston
619 days ago
Great to hear!
Shannon Cherry
618 days ago
Glad to have helped. It really is a misconception out there about those press release sites, huh?
Anita Hampl
619 days ago
This interview was loaded with insights. Shannon taught us why to send press releases as well as how to get them noticed. I enjoyed her style–she is very funny–and appreciated her illustrations.
Her paragraph-by-paragraph template of a press release explained why, and where, to put an opinion. AND whose opinion should grace that precious space.
Chris and Karon, you picked a winner in Shannon Cherry. Thanks!
Karon Thackston
619 days ago
Thanks Anita. I agree… Shannon knows her stuff!
Shannon Cherry
618 days ago
Thanks Anita. Glad you liked the topic – and thought I was funny. You know, I had a college biology professor who told funny stories about what we were learning… and I always remembered what he was saying as a result. I took his strategy for my own teaching because I know it worked for me!
Dalice
618 days ago
Thanks – I thought this session was great. My only challenge is I live in a part of the world where the press tends to just reprint the press release, not actually use the information to write a story. This session led me to believe that I might, in a small way, be able to start changing that by contacting reporters personally. We’ll see. But even if I can’t use this information now, it’s useful for my future!
Karon Thackston
618 days ago
You can write the press release as a news story and submit it that way. A lot of small papers (and even larger ones that find themselves in a pinch) will sometimes run press releases as-is if they are well written.