It doesn’t have to cost a fortune to learn copywriting. You’ll have unlimited, instant access to these 10 copywriting sessions for an incredibly affordable price. Each session has been prerecorded for your convenience. Listen whenever you like, at your own pace.
Gain the confidence to write online copy whenever you want, with great results, without guessing. After each session, you’ll have a list of new copywriting techniques you can implement immediately.
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Copywriting’s First Commandment: Know Thy Target Audience with Karon Thackston. Trust Karon Thackston to reveal the copywriting secrets others won’t tell you. In this enlightening session, you’ll go in depth as you learn copywriting basics about your target customers that completely alter (and dramatically improve) the way you write.
Laying a Firm Foundation: The Basics & Planning of Copywriting with Karon Thackston. Too often when learning copywriting, beginners neglect the planning stage. This tragic mistake frequently leads to confusion and poor results. Karon outlines the steps you should take in detail so you can produce professional-quality copy that gets high rankings and conversions.The Myths & Musts of Writing Search Engine Optimized Copy with Karon Thackston. The vast majority of online copywriting should also be search engine optimized (SEO) copywriting. What trips most beginners up is trying to use keyphrases within their work without it sounding forced and repetitive. This session is full of light bulb moments. Karon shares several of her most effective copywriting techniques along with precisely where to put keyphrases for best results.Crafting Intriguing Headlines that Pull with Karon Thackston. THE most read part of your copy, the headline, can literally make or break the rest of your piece. Many beginner copywriters freeze when they’re faced with writing headlines. Karon shows you at least a dozen different ways to write headlines and/or titles for practically every type of online copy. Using these easy-to-follow copywriting techniques you’ll be on your way to cranking out headlines that get the job done. |
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Sales Letters 2.0: More Than Long, Scrolling Copy with Michel Fortin. Sales letters used to be considered hype-filled, long, scrolling copy that went on and on forever. Now sales letters have caught up with the Web 2.0 phenomenon. Learn copywriting from master sales letter writer, Michel Fortin as he holds nothing back. You’ll get his copywriting secrets dealing with the evolution of the sales letter and how he uses them to sell millions of dollars worth of products every year. |
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Blog Copywriting Basics that Make All the Difference with Lynn Terry. Professional blogger and Super Affiliate, Lynn Terry, talks candidly about her success strategies for blogging. Whether you’re writing for clients, your company’s blog or your own site, Lynn will show you how to outline an action plan to get the best results every time you blog. |
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Article Copywriting Secrets Your Mother Never Told You About with Jeff Herring. Article marketing pro, Jeff Herring, walks you through a hilarious look at writing and distributing articles (and more) to get maximum impact. From captivating titles to resource boxes that demand to be clicked, Jeff takes you step by step through writing your best articles yet. |
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Busting the Press Release Writing Myths with Shannon Cherry. There are so many myths associated with writing press releases there’s little wonder most of them bomb. With the guidance of Shannon Cherry – a former journalist turned publicist (who has landed clients on Oprah!) – we go step by step through the right way to create press releases that get results. |
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Dissecting, Diagramming and Delivering Exceptional Landing Pages with Brian Massey. Conversion Scientist Brian Massey takes you through the definition of a landing page, the various types of landing pages, what to include, what to leave out…. the entire process from headline to call-to-action. With exceptional and easy-to-understand information, Brian will help you learn the copywriting techniques you need to write landing pages – and the ads associated with them – with fantastic results. |
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Applying the Science of Persuasion to Copywriting with Kevin Hogan. Having worked with the ABC and Fox networks as well as the White House, Kevin Hogan has proven himself repeatedly: the man knows how to persuade and influence others. In this extended session, you’ll get 77 minutes of Kevin’s best marketing intelligence. You’ll learn how to use many of the same techniques he’s taught the employees of Microsoft, Starbucks, Boeing, Pillsbury and more. Plus, Kevin makes a specific point to give examples of how these techniques can be used in many different types of copywriting. Persuasion tactics are the icing on the cake and something no copywriter should do without. Grab a pen or a keyboard and get ready to be enlightened! |

| Unlimited digital access to all 10 sessions – Listen to these 60+ minute audio sessions as often as you like online or download the MP3 files to your iPod or laptop and take them with you. | |
| Unrestricted digital access to video presentations of all 10 sessions – Are you more of a visual learner? You’ll love the video versions of these sessions. Watch them whenever you need inspiration or guidance about writing copy. | |
| Professionally created PDF transcripts of all 10 sessions – A convenient way to review the exceptional information provided by all the speakers. You can also search for specific details you want to review again. |
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Press release writing template from Shannon Cherry ($17 value) |
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Target audience discovery worksheets from Karon Thackston ($27 value) |
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Special report Choosing Domain Names from Lynn Terry ($37 value) |
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Copywriting planning worksheets from Karon Thackston ($27 value) |
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Article writing template from Jeff Herring ($17 value) |
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SEO copywriting wireframe from Karon Thackston ($17 value) |
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Landing page optimization tip sheets from Brian Massey ($27 value) |
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Headline ideas outline from Karon Thackston ($17 values) |
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The Death of the Sales Letter ebook from Michel Fortin (priceless!) |
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FREE 45-minute landing page consultation from Brian Massey ($197) |
Just interested in one or two individual sessions? CLICK HERE to browse the individual copywriting sessions. |
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