How Was the Sales Letter 2.0 Session?

Some very good parts; some undeveloped parts.

Michel’s QUEST template was too abbreviated. He went through the QUEST in 15 seconds and didn’t develop it. In fact I only got to U before he was on to something else. I expected to have an outline of the necessary elements to include in a good sales letter: e.g., headline, lead, USP, etc.

With his 5-P formula for good headlines, he gave no examples that epitomized his formula. It remained too abstract. Useful elements, of course, to include in each headline- but never concretized the way Bob Bly would have. As his hosts, it was your job to draw him out. You overlooked that.

Excellent in his suggestion to ask client about his success stories and permission to call them up and ask questions about the product: A wonderful approach to market research. Good questions he came up with.

Every time I hear Michel speak, he peels the onion down another layer. He makes Copywriting and Sales Letters doable. Love the mnemonics. What a great engaging speaker.

I appreciated seeing the “successchef” as an example of web 2.0 flexability in the incorporation of a multi tab sales letter. Also liked the point that it is the message not the words that connects. The importance of doing the research to gain knowledge of FAQ’s and the knowedge required to show apathy to the reader. The powerful use of multimedia in the web 2.0 world. I agree with the “skim scan and scroll” method of information searching that Michael’s research revealed. Also appreciated the 5 P’s and the Q.U.E.S.T. template info. Thanks!

This info should meke it easier to plan, develop and put into action sales pages in future.

I appreciate the common thread of writing to people as though you know them. More like you’re sharing a cup of coffee and conversation. This seems much more effective to me than the two other extremes: so much hype that it is impossible to believe the promised results or so formal and limited in scope that it feels like the old TV show Dragnet line of “just the facts ma’am.”

I agree… I’m not into hype at all. I think that’s starting to really turn people away from what I’ve seen over the last few years. Michel’s a great one to learn from when it comes to the most up-to-date ways to create sales letters.