Unless you study copywriting, chances are you're missing the piece about communicating with your target audience and it's messing up your copy, big time. Karon Thackston will get you up to speed on writing for your target audience and then tying everything together so you get more conversions and more sales.

One of the biggest mistakes novice copywriters make is to simply sit down, put fingers to keyboard and ramble on without any level of planning. During this session, Karon Thackston walks you through the foundational elements every piece of copy should have and also outlines a copywriting plan to ensure nothing is forgotten and everything is gained when you write.

There are so many myths associated with writing press releases that there is little wonder most of them bomb. Shannon Cherry busts the press release writing myths that are costing you valuable exposure. With the guidance of this former journalist turned publicist (who has landed clients on Oprah!), we go step by step through the right way to create press releases that get results.

Sales letters used to just be considered long, scrolling copy that went on and on forever. For years, direct marketers took sales letters directly from mail campaigns and slapped them up on the 'Net hoping for sales. We've come a long way and now sales letters have caught up with the Web 2.0 phenomenon. Master sales letter writer, Michel Fortin, holds nothing back about the evolution of the sales letter and how he creates interactive sales letters that sell millions of dollars worth of products every year.

Professional blogger and Super Affiliate, Lynn Terry, talks candidly about her success strategies for blogging. Whether you're writing for clients or your company's blog or your own site, Lynn will show you how to outline an action plan to get the best results every time you blog.

Get stuck when trying to write articles? Not sure what to do with them once they've been written? Article marketing pro, Jeff Herring, walks you through a hilarious look at writing and distributing articles (and more) to get maximum impact. From captivating titles to resource boxes that demand to be clicked, Jeff takes you step by step through writing your best articles yet. In addition, you'll discover how to get exceptional exposure from your articles that drives pre-qualified traffic to your or your clients' site.

There is a huge amount of confusion about what - exactly - landing pages are and how they are best used. Every online copywriter must know the differences in developing high-converting landing pages and writing copy for typical web pages. This session, featuring Conversion Scientist, Brian Massey, takes you through the definition of a landing page, the various types of landing pages, what to include, what to leave out... the entire process from headline to call-to-action.

Having worked with the ABC and Fox networks as well as the White House, Kevin Hogan has proven himself repeatedly: the man knows how to persuade and influence others. In this extended session, you'll get an hour and 17 minutes of Kevin's best marketing intelligence. You'll learn how to use many of the same techniques he's taught the employees of Microsoft, Starbucks, Boeing, Pillsbury and more. Plus, Kevin makes a specific point to give examples of how these techniques can be used in many different types of copywriting.

Karon Thackston will answer all the questions you have about SEO copywriting including what works and what screws up your copy so you can get the best results without falling victim to myths and misinformation.

Your headline is without a doubt THE most important section of your copy. Unless you're able to hook the reader's attention immediately, you've lost them... and the sale.In this session, copywriting pro Karon Thackston outlines over a dozen easy ways to write headlines that pull winning results. With a common sense approach, you'll discover what your target customers are looking for and be able to entice visitors to stay on your site longer increasing your chances of turning lookers into buyers.