Dissecting, Diagramming and Delivering Exceptional Landing Pages

There is a huge amount of confusion about what – exactly – landing pages are and how they are best used. Every online copywriter must know the differences in developing high-converting landing pages and writing copy for typical web pages. This session, featuring Conversion Scientist, Brian Massey, takes you through the definition of a landing page, the various types of landing pages, what to include, what to leave out… the entire process from headline to call-to-action. With exceptional and easy-to-understand information, Brian will empower you with the skills you need to write landing pages – and the ads associated with them – with fantastic results.

You’ll learn:

• Why specific action is a hallmark of landing pages
• How to design a video landing page
• The most important part of a landing page
• Why multiple landing pages are more effective
• Why clarity trumps persuasion on a landing page

 

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