Sales letters used to just be considered long, scrolling copy that went on and on forever. For years, direct marketers took sales letters directly from mail campaigns and slapped them up on the ‘Net hoping for sales. We’ve come a long way and now sales letters have caught up with the Web 2.0 phenomenon. Master sales letter writer, Michel Fortin, holds nothing back about the evolution of the sales letter and how he creates interactive sales letters that sell millions of dollars worth of products every year.
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