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Crafting Intriguing Headlines That Pull – Your headline is without a doubt THE most important section of your copy. Unless you’re able to hook the reader’s attention immediately, you’ve lost them… and the sale. In this session, copywriting pro Karon Thackston outlines over a dozen easy ways to write headlines that pull winning results. Learn More. |
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Blogging Basics That Make All The Difference – Professional blogger and Super Affiliate, Lynn Terry, talks candidly about her success strategies for blogging. Whether you’re writing for clients or your company’s blog or your own site, Lynn will show you how to outline an action plan to get the best results every time you blog. Learn More. |
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Applying the Science of Influence to Copywriting -Having worked with ABC, Fox and the White House, Kevin Hogan has proven he knows how to influence others. In this extended session, you’ll get Kevin’s best influence techniques along with specific examples of how these tactics can be used in many different types of copywriting. Learn More. |
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Sales Letters 2.0: More Than Long, Scrolling Copy- Sales letters used to just be considered long copy that went on and on forever. For years, direct marketers took sales letters from mail campaigns and slapped them up on the ‘Net hoping for sales. Now sales letters have caught up with the Web 2.0 phenomenon. Master sales letter writer, Michel Fortin, holds nothing back about the evolution of the sales letter and how he uses them to sell millions of dollars worth of products. Learn More. |
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Copywriting’s First Commandment: Know Thy Target Audience – Unless you study copywriting, chances are you’re missing this piece about communicating with your target audience and it’s messing up your results , big time. Karon Thackston will get you up to speed on writing by adjusting your core message to speak specifically to your site visitors and communicating with them in the way they best respond to. She’ll then tie everything together so you get more conversions and more sales. Learn More. |
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Busting the Press Release Writing Myths – There are so many myths associated with writing press releases that there is little wonder most of them bomb. The vast majority end up as nothing more than full-page advertisements that reporters snub their noses at. Shannon Cherry busts the press release writing myths that are costing you valuable exposure. Learn More. |
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Copywriting Basics & Planning: Two Steps Pros Never Skip – One of the biggest mistakes novice copywriters make is simply putting fingers to keyboard without any planning. Without a good organization, you miss the mark and end up with ordinary, unimpressive copy that doesn’t convert or rank well with the search engines. Learn the foundational elements every piece of copy should have and create a copywriting plan to ensure nothing is forgotten when you write. Learn More. |
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Dissecting, Diagramming and Delivering Exceptional Landing Pages – There is a huge amount of confusion about what – exactly – landing pages are and how they are best used. Every online copywriter must know the differences. Brian Massey, takes you through the definition of a landing page, the various types of landing pages, what to include, what to leave out… the entire process from headline to call-to-action. Learn More. |
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The Myths and Musts of Writing Search Engine Copy – Unfortunately, very early on in its infancy, search engine optimized copy got a bad reputation for sounding forced and stiff. People mistakenly thought you had to shove key phrases into every nook and cranny to get high rankings. Not so! Karon Thackston will answer all the questions you have about SEO copywriting. Learn More. |
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Article Writing Secrets Your Mother Never Told You About – Get stuck when trying to write articles? Not sure what to do with them once they’ve been written? Article marketing pro, Jeff Herring, walks you through a hilarious look at writing and distributing articles (and more) to get maximum impact. From captivating titles to resource boxes that demand to be clicked, Jeff takes you step by step through writing your best articles yet. Learn More. |
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