Copywriting Basics & Planning: Two Steps Pros Never Skip
One of the biggest mistakes novice copywriters make is to simply sit down, put fingers to keyboard and ramble on without any level of planning. Without a checklist to follow, even the very basic copywriting principles are likely to be overlooked.
Without a good organizational structure, you get off track, miss the mark and end up with ordinary, unimpressive copy that doesn’t convert or rank well with the search engines. During this session, Karon Thackston walks you through the foundational elements every piece of copy should have and also outlines a copywriting plan to ensure nothing is forgotten and everything is gained when you write.
You will discover:
- 10 basics every copywriter must know to be successful
- The secret of creating lists and how they can save you tons of time
- How to overcome sales-killing resistance factors that stop people from buying
- The crucial difference between “emotion” and “hype”
- What “proof of performance” is and why you must include it in every piece of copy you write
Included in This Session…
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60-Minute Video Presentation |
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Downloadable MP3 |
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PDF Transcript & Resource Guide |
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Bonus #1 – Copywriting Worksheet |
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Bonus #2 – Copywriting Checklist |
“Appreciated the nine checklist items on the copywriting basics checklist as well as the three directed toward search engine optimization.”
Blog Comment from Gary Gray
