Dissecting, Diagramming and Delivering Exceptional Landing Pages

Brian Massey

There is a huge amount of confusion about what – exactly – landing pages are and how they are best used. Every online copywriter must know the differences in developing high-converting landing pages and writing copy for typical web pages. The Conversion Scientist, Brian Massey, takes you through the definition of a landing page, the various types of landing pages, what to include, what to leave out… the entire process from headline to call-to-action. With exceptional and easy-to-understand information, Brian will empower you with the skills you need to write landing pages – and the ads associated with them – with fantastic results.


You’ll learn:


  • The benefit of “specific action” on your landing pages and how to create it
  • Professional tips for improving the performance of video landing pages
  • The most important part of any landing page and how to cash in on it
  • The tricks of using multiple landing pages for maximum effectiveness
  • How using clarity instead of persuasion can boost your conversion rates
Included in This Session…
Video Presentation 60-Minute Video Presentation
Audio Presentation Downloadable MP3
PDF Transcript PDF Transcript & Resource Guide
Bonus Bonus #1 – 45 Minute One-On-One Landing Page Critique With Brian
Bonus Bonus #2 – Landing Page Tip Sheet
“Really enjoyed Brian’s presentation. Considering that my idea of a landing page for the most part was used to build a list, I got a great deal out of Brian’s presentation. My mental image has completely turned around and is now proceeding in the opposite direction. Thanks! ”
Blog Comment from Gary Gray
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