Applying the Science of Persuasion to Copywriting
Having worked with the ABC and Fox networks as well as the White House, Kevin Hogan has proven himself repeatedly. The man knows how to persuade and influence others!
In this extended session, you’ll get 77 minutes of Kevin’s best marketing intelligence. You’ll learn how to use many of the same techniques he’s taught the employees of Microsoft, Starbucks, Boeing, Pillsbury and more. Plus, Kevin makes a specific point to give examples of how these techniques can be used in many different types of copywriting. Persuasion tactics are the icing on the cake and something no copywriter should do without. Grab a pen or a keyboard and get ready to be enlightened!
You will learn:
- How to overcome resistance
- How to use the “Foot in the Door” technique online
- If the Law of Scarcity still works
- Whether to offer one product or a choice of products
- How to frame your message
Included in This Session…
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77-Minute Video Presentation |
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Downloadable MP3 |
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PDF Transcript & Resource Guide |
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Bonus – Coffee With Kevin Hogan (weekly newsletter) |
“Kevin packed a ton of content into his interview. His subject is such a powerful one too. He said that research indicates that people will do anything given that persuasion is framed in the appropriate way. (not an exact quote) The point is that this is very powerful content. Thanks Kevin!”
Blog Comment from Gary Gray
