Busting the Press Release Writing Myths
There are so many myths associated with writing press releases that there is little wonder most of them bomb. Shannon Cherry busts the press release writing myths that are costing you valuable exposure. With the guidance of this former journalist turned publicist (who has landed clients on Oprah!), we go step by step through the right way to create press releases that get results.
You will discover:
- The vital differences between website copy and press release copy
- If you can get on the first page of the New York Times
- How to get free publicity with newsworthy press releases that reporters will want to use
- What the emphysema rule is and why you should follow it
- How writing like a copywriter can kill your press release
Included in This Session…
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60-Minute Video Presentation |
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Downloadable MP3 |
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PDF Transcript & Resource Guide |
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Bonus – Press Release Template by Shannon Cherry |
“This interview was loaded with insights. Shannon taught us why to send press releases as well as how to get them noticed. I enjoyed her style–she is very funny–and appreciated her illustrations.
Her paragraph-by-paragraph template of a press release explained why, and where, to put an opinion. AND whose opinion should grace that precious space.
Chris and Karon, you picked a winner in Shannon Cherry. Thanks!”
Blog Comment from Anita Hampl
