Sales Letters 2.0: More Than Long, Scrolling Copy
Sales letters used to just be considered long, scrolling copy that went on and on forever. For years, direct marketers took sales letters directly from mail campaigns and slapped them up on the ‘Net hoping for sales. We’ve come a long way and now sales letters have caught up with the Web 2.0 phenomenon. Master sales letter writer, Michel Fortin, holds nothing back about the evolution of the sales letter and how he creates interactive sales letters that sell millions of dollars worth of products every year.
You will discover:
- Where sales letters go wrong and how to stay on track
- Whether long sales letters are better than short
- Insider tips on crafting professional Web 2.0 interactive sales letters
- The 5-P formula for writing great sales letter headlines that grab attention
- The Q.U.E.S.T. template for writing sales letters that pull readers all the way to your Buy Now button
Included in This Session…
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60-Minute Video Presentation |
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Downloadable MP3 |
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PDF Transcript & Resource Guide |
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Bonus – The Death of the Sales Letter by Michel Fortin |
“Every time I hear Michel speak, he peels the onion down another layer. He makes Copywriting and Sales Letters doable. Love the mnemonics. What a great engaging speaker.”
Blog Comment from Mary Ulrich
