These Simple Keyword Strategies Could Turn
Your Trickle of Traffic Into a Massive Flood

Trying to get your web pages to rank for your chosen keywords can seem like Mission Impossible. If you struggle with writing copy that perfectly balances the needs of your readers and the search engines, get ready to breathe a sigh of relief.

If your website traffic seems like a trickle instead of a flood, your SEO copywriting is almost certainly to blame. It could be any number of elements or a combination of them including:

• Using keywords that bring little or no qualified traffic
• Missing vital SEO elements on your pages
• Targeting the entirely wrong audience
• Not offering proof of performance
• Blocking the optimal flow of search engine visitors
• Writing SEO copy that sounds stiff, forced or entirely too repetitive
• And more

With all these bits and pieces to balance, most people get all flustered and try to make SEO copywriting far harder than it actually is.  Relax!  Let us show you how to make SEO Copywriting easy so you can bring in the much needed, qualified traffic you’ve been struggling to attract.

Everything you need to quickly turn your site completely around is neatly wrapped up in a comprehensive toolkit of step-by-step instruction.

 

Hour 1: Copywriting Basics & Planning:
Two Steps Pros Never Skip

One of the biggest mistakes you can make is to simply sit down, put your fingers to keyboard and ramble on without any level of planning. Without a checklist to follow, even the very basic SEO copywriting principles are likely to be overlooked.

Without a good organizational structure, you get off track, miss the mark and end up with unimpressive copy that doesn’t convert or rank well with the search engines and no traffic. During this session, Karon Thackston walks you through the foundational elements every piece of copy should have and also outlines a copywriting plan to ensure nothing is forgotten and everything is gained when you write.

You will discover:

Hour 2: Copywriting’s First Commandment:
Know Thy Target Audience

Unless you study copywriting, chances are you’re missing the piece about communicating with your target audience and it’s messing up your copy, big time. Karon Thackston will get you up to speed on writing for your target audience and then tying everything together so you get more conversions and more sales.

It does you no good to optimize your copy for the search engines only to drive the wrong audience to your pages. A ton of disinterested, non-converting visitors is worse than no traffic at all.

Karon provides you with her personal target audience questionnaire that she developed to use in her copywriting business. With this questionnaire, you’ll have a clear insight into the wants, needs and desires of your perfect customer.

Hours 3 & 4: Keyword Research Clinic

During this video clinic, you’ll learn to do your own keyword research step-by-step. Under the guidance of Online Copywriting 101 founders Chris Cobb and Karon Thackston, you’ll discover which keywords to use on which pages, how to interpret the numbers from the keyword tools, the hidden meanings behind certain keyphrases and much more.

Walk away with a renewed confidence about conducting keyword research that gets results after watching these videos along with the companion workbook and worksheets.

Here’s The Agenda:

Hour 5: The Myths & Musts of
Writing Search Engine Copy

Unfortunately, very early on in its infancy, search engine optimized copy got a bad reputation for sounding forced and stiff. People mistakenly thought you had to shove key phrases into every nook and cranny to get high rankings.

Not so! Karon Thackston will answer all the questions you have about SEO copywriting including what works and what screws up your copy so you can get the best results without falling victim to myths and misinformation.

You’ll also receive tips and secrets on writing bullet lists that get extra search engine credit without sacrificing reader enjoyment. Print Karon’s copywriting wireframe to keep by your computer each time you create a new web page

You will discover:

How About a Bonus Hour?

Bonus Hour: Crafting Intriguing Headlines That Pull

Your headline is without a doubt THE most important section of your copy. Unless you’re able to hook the reader’s attention immediately, you’ve lost them… and the sale.

In this session, copywriting pro Karon Thackston outlines over a dozen easy ways to write headlines that pull winning results. With a common sense approach, you’ll discover what your target customers and the search engines are looking for and be able to entice visitors to stay on your site longer increasing your chances of turning lookers into buyers.

You’ll also get a dozen example headlines from Karon’s best-selling Copywriting Course that you can adapt to fit your needs as well as a list of powerful words that have been proven to convert.

You will discover:

Each hour in this program builds upon the next so you lay a firm foundation for success.  With video, audio and printed formats available, you can simply watch, listen and learn the exact same techniques successful, professional SEO copywriters use every day to get top-spot rankings and enormous conversions for their clients.

With this special package discount, you save 42% when you buy now.

Stop banging your head against a virtual wall.  Take control today and watch your site start climbing the ladder of success!