Copywriting’s First Commandment: Know Thy Target Audience
Unless you study copywriting, chances are you’re missing the piece about communicating with your target audience and it’s messing up your copy, big time. Karon Thackston will get you up to speed on writing for your target audience and then tying everything together so you get more conversions and more sales.
- Discover who your perfect customer really is
- Unlock your customers’ needs so you can satisfy them
- Write enticing copy that speaks your customers’ specific language
- Use personality profiles to influence your customer to take the next step
- Write successfully to more than one target customer at a time
Included in This Session…
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60-Minute Video Presentation |
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Downloadable MP3 |
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PDF Transcript & Resource Guide |
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Bonus – Target Audience Worksheet |
“This session was a treasure chest of copywriting nuggets! I have been endlessly writing and rewriting my website copy, desperately seeking “it” but was not quite sure what “it” was. Thanks to this session I have some concrete actions to implement. Thanks!”
Blog Comment from Terri
