When you’ve only got an instant to grab their attention and get the click… powerfully written short copy is your ace in the hole. You’ll discover insider tips and tricks professional copywriters use to grab attention in just a few words.
Email Marketing Blueprint combines 7 Secrets to Autoresponder Success from expert email copywriter, Jay White plus Know Thy Target Audience with Karon Thackston plus Delivering Exceptional Landing Pages with Brian Massey.
Your headline is without a doubt THE most important section of your copy. Unless you’re able to hook the reader’s attention immediately, you’ve lost them… and the sale. In this session, copywriting pro Karon Thackston outlines over a dozen easy ways to write headlines that pull winning results.
Dissecting, Diagramming and Delivering Exceptional Landing Pages
There is a huge amount of confusion about what – exactly – landing pages are and how they are best used. Every online copywriter must know the differences. Brian Massey, takes you through the definition of a landing page, the various types of landing pages, what to include, what to leave out… the entire process from headline to call-to-action.
Professional blogger and Super Affiliate, Lynn Terry, talks candidly about her success strategies for blogging. Whether you’re writing for clients or your company’s blog or your own site, Lynn will show you how to outline an action plan to get the best results every time you blog. Lynn reveals the 7 must-have elements every good blog post should have.
Copywriting’s First Commandment: Know Thy Target Audience
Unless you study copywriting, chances are you’re missing this piece about communicating with your target audience and it’s messing up your results , big time. Karon Thackston will get you up to speed on writing by adjusting your core message to speak specifically to your site visitors and communicating with them in the way they best respond to. She’ll then tie everything together so you get more conversions and more sales.
Sales letters used to just be considered long copy that went on and on forever. For years, direct marketers took sales letters from mail campaigns and slapped them up on the ‘Net hoping for sales. Now sales letters have caught up with the Web 2.0 phenomenon. Master sales letter writer, Michel Fortin, holds nothing back about the evolution of the sales letter and how he uses them to sell millions of dollars worth of products.
Having worked with ABC, Fox and the White House, Kevin Hogan has proven he knows how to influence others. In this extended session, you’ll get 77 minutes of Kevin’s best marketing intelligence. You’ll learn how to use many of the same techniques he’s taught the employees of Microsoft, Starbucks, Boeing, Pillsbury and more. Persuasion tactics are the icing on the cake and something no copywriter should do without.
Copywriting Basics & Planning: Two Steps Pros Never Skip
One of the biggest mistakes novice copywriters make is simply putting fingers to keyboard without any planning. Without a good organization, you miss the mark and end up with ordinary, unimpressive copy that doesn’t convert or rank well with the search engines. Learn the foundational elements every piece of copy should have and create a copywriting plan to ensure nothing is forgotten when you write.