Struggling to Get Results from Your PPC Ads, Tweets, Email, Subject Lines, Headlines & Other Short Copy?

If you don’t nail it up front, the rest of
your marketing funnel will crash & burn


Short Copy Never Works Alone

When You’ve Only Got an Instant to Grab their Attention and Get the Click… Powerfully Written Short Copy is Your Ace in the Hole

It’s usually the first step in every marketing funnel. That’s why snippets of text like:

  • PPC Ads
  • Tweets
  • Email subject lines
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    Bullet points
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    Blog posts & article titles
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    Book titles

...have to be engaging in order to drive traffic to landing pages, blog posts, sales copy and more.

struggling to write short copy

Just think about it: you probably landed here because you:

  • read an email subject line and opened the message
  • followed the link in a tweet or other social post, or
  • clicked a PPC ad

If those subject lines, social posts or ads didn’t capture your attention, you would have never found this page.

email box full

In a world where social media feeds scroll by in real time and inboxes are flooded with emails, your short copy has to stand out in order to work.

If it doesn’t, the rest of your marketing funnel doesn’t stand a snowball’s chance.

In Short Copy Success Secrets, you’ll discover insider tips and tricks professional copywriters use to grab attention in just a few words including:

  • 2 magic words that make your tweets, subject lines & more ultra-clickable.
  • Dozens of ideas for social posts, headlines, bullet points & other short copy.
  • Sure-fire ways to build curiosity in only a few words.
  • What the whole point of short copy really is.
  • Who or what the focus should always be. (It’s not what you think.).
  • What the unexpected goal of all your short copy should be..
  • Quickie writing strategies that will save you time and headaches..
  • How to whittle down long text into snappy short blurbs fast.
  • And more!

Are You Ready to See Better Engagement, Higher Clickthroughs and More Sales?

Here's Exactly What You Get
in the Short Copy Success Bundle

60-Minute Video: Short Copy Success Secrets

short copy video

During this 60-minute session, you can learn the insider tricks and tips for writing super-responsive tweets, bullet points, article/blog post titles and much more!

Follow along step-by-step as Karon Thackston takes you through the process and then watch as copywriting students practice these techniques.

You'll learn to:

  • Understand who you’re writing to so you can communicate enticingly
  • Use dozens of professional writing suggestions to quickly create tweets, titles, headlines, bullet points & more
  • Take advantage of the real call-to-action for ANY bit of short copy (it’s not what you think)
  • Incorporate 3 tiny words that pique curiosity beyond control
  • Crank out compelling social media, website or other short copy at will without breaking a sweat

60-Minute Video/Audio/Transcript: Crafting Intriguing Headlines That Pull

short copy video

Your headline is without a doubt THE most important section of your copy. Unless you’re able to hook the reader’s attention immediately, you’ve lost them… and the sale.

In this session, copywriting pro Karon Thackston outlines over a dozen easy ways to write headlines that pull winning results. With a common sense approach, you’ll discover what your target customers are looking for and be able to entice visitors to stay on your site longer increasing your chances of turning lookers into buyers.

You’ll learn:

  • Why headlines are important
  • Which words work especially well in headlines
  • How sub headlines function
  • Whether failing to use a keyword in a headline will kill your ranking

But There's More...

Copywriting’s First Commandment: Know Thy Target Audience (60-Minute Video/Audio/Transcript)

Unless you study copywriting, chances are you’re missing the piece about communicating with your target audience and it’s messing up your copy, big time. Karon Thackston will get you up to speed on writing for your target audience and then tying everything together so you get more conversions and more sales.

You’ll learn how to:

  • Define your target audience
  • Research the needs/wants your customers have
  • Adjust your core message to speak specifically to your site visitors
  • Use personality profiles to communicate
  • Segment your target audience

Headline Hacks – A Cheat Sheet to Craft Tons of Headlines

Download Karon’s Headline Cheat Sheet to use whenever you need an awesome headline.

Target Audience Worksheets

Karon has shared the exact worksheets that she uses in her business when she takes on a new client. These worksheets will ensure that you don’t miss getting all the information you need to really know the people you are writing emails to.

Why waste time on short copy that doesn’t convert?

Aren’t you ready to stop spinning your wheels? Don’t write another tweet, bullet point, headline or other short copy until you discover the secrets in the Short Copy Success package.

If Sold Separately
Over $80

Today Only $47


100% No Risk Guarantee

If you don’t increase your short copy success within 30 days by using these techniques, just let us know and we will refund your money — no questions asked.

About the Authors

Karon Thackston

Karon Thackston

Karon Thackston has been a professional copywriter for over 25 years starting out in the offline, corporate world. She made her move online in 1999 when she founded her copywriting company Marketing Words. Since that time, she’s experienced phenomenal growth and helped achieve success for companies like Gorton’s Seafood, American Boating Association and more.

Christine Cobb

Christine Cobb spent over 25 years in the financial services industry helping individuals and small businesses. After the sale of her investment advisory firm, she formed Christine Cobb Marketing, a consulting agency working with small businesses and ecommerce sellers. She is a WordPress & Shopify website designer and an Amazon FBA retailer and teacher.


"The folks at Online Copywriting 101 teach you to discover the words that go straight to the heart of what's important and relevant to your business and what's motivating and irresistible to your customers. They are marketing experts extraordinaire, and creative, insightful guides that will have you thinking about your business in a whole new way. I don't think there's anything Karon & Christine write, or do, that I'm not riveted by! To say I'm impressed with their talent is like saying the ocean is a little wet!" - Angela Allen,


Q. Who is this course designed for?

  • B2B sites
  • B2C sites
  • Professional Copywriters
  • Website Owners
  • Marketing Managers
  • And anyone who wants to engage people and drive them to their websites
  • Q. Can I view the content on my mobile device?

    Yes! The videos are mobile responsive and you can download the PDFs to your mobile device library.

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